Background
In the course of normal business for professional associations and member organisations there are numerous and regular calls to action made to members. This can include:
- Events — registration, join a webinar, confirm attendance, provide feedback
- Membership — join, renew, complete a survey, join a group, comment
- Fundraising — donate, upgrade a regular gift, pledge, volunteer
- Other — call for submissions, express an interest, vote
Doing this with 1-Click (without a login) from an email or SMS is clearly the best member experience and maximises engagement success.
The Goal
Create an environment where members could perform any transaction by responding to a direct invitation, without needing to remember their personal login.
The Outcome
With 3DN 1-Click, you can send members a personalised URL that enables them to complete any call for action without any need to login. No more barriers, no more calls — just quick online transactions and happy members.
Combined with our onsite behaviour tracking data, the 3DN 1-Click enables your members to be presented with seamless personalised fast satisfying engagement. With the 3DN 1-Click your membership team can send any call for action to your members, knowing it can be acted on fast and securely.